The Selling Do’s And Don’ts
“WHAT WOULD YOU SAY ABOUT …….INDUSTRY….? IT’S IN A REAL BAD SHAPE….ISN’T IT?”
I was amused and annoyed at the same time when these words came from a sales person who was a disaster in the organization where he worked. Such sales people found themselves performing a sales role by chance and often wonder whether to describe it as pure luck or a cruel stroke of misfortune. To be successful in sales, one has to love selling and be proud of his role. Without a passion for sales, no one can make it very far. If one thinks selling is a negative thing, then it is absolutely not for him.
Today selling is different…in last two decades; the economy, customers and technology have changed the game. Products and services have been commoditized, and if that was not enough, there’s more competition than ever. Customer’s expectations are higher than ever. We are in times of extreme market place shifts, hyper completion, and consumer fickleness.
The Need Of The Hour Is To Follow Some Do’s And Don’ts.
Do’s:-
1. Get to know your product: You’ll need a great deal of product knowledge to be a good sales person., so it’s important to spend time researching what you’re selling. Understand the product inside and out, and be prepared for a wide array of client questions.
2. Practice your sales pitch: Spend time rehearsing what you plan to say to clients. Not only will this help ease nerves, but you’ll be able to speak more confidently and effectively when the time comes.
3. Know your customer: Once you’ve prospected a few clients, get to know them and build rapport. The better you’re able to understand them on a human level and know their interests and needs, the more trust you’ll build with them and the more likely you are to make a sale.
4. Make a list: At the beginning of your shift, make a list of what projects need to complete, who you need to follow up with and what deals you need to close. Once you know where your attention should be focused, the more organized you’ll be and the better you’ll be able to effectively manage your time.
Don’ts- As These Traits Are Characterstics Of A Bad Sales Person:-
- You’re not really into sales.
- You fear rejection.
- You find yourself as clueless about the product as your customer.
- You love talking so much that you forget to listen.
- You’re unable to ask the right questions.
- Know it all attitude.
- Everyone is a prospect and there’s no difference between a suspect and a prospect.
- You lack genuine social empathy and do not believe that selling is a people-centric business.
- You go by gut feel since you distrust science and haven’t embraced technology.
- You focus on products and not people.
Sales is tough and not everyone can succeed in it. If you find it difficult to love sales or be proud of a sales role, then you career obviously needs an overhaul. Otherwise, behavioral modification, sales training, and mentorship can help address whatever you lack in skill oroutlook.
Nobody’s perfect. But that shouldn’t stop you from getting better and better at what you do.
If you are looking for ways to supercharge your sales growth and take your team to the next level? We’re here to help! Our tailored training programs offer hands-on support and expert guidance to help you and your team develop the skills and knowledge needed to achieve outstanding sales results.
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Aarambh – Our sales training course that helps you create an effective sales network, communicate value effectively and ultimately close more sales.
Prachand – Prachand is a strategically structured sales training program which is designed to help product based businesses master their sales through process and people development, for exponential revenue and profit growth.
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Ashish Mathur
Sales Coach & Speaker
I help product based businesses fill their sales process leaks to create a flawless, result driven sales process. I also train sales professionals on mastering their sales skills and become sales superstars.