The dynamics of sales are ever evolving but the objections remain the same. With changing times and funny vocabulary, they may sound different, but they are not. Now that we understand how objections are a part of the Sales Process, and love them or hate them they are not going anywhere, so let’s learn how to handle them.

Let us now dive into uncovering some common sales objections and how to handle them. 

1. “I don’t have time to talk.”

Suggestion: “Sure, I understand. So, before we schedule another time to talk, could you give me some information about your objectives and requirements?”

2.“I’m not interested.”

Suggestion: “I’m responding to your initial interest from our website. Could you please help me to understand what drove you to download some information?” OR

“Let’s say that we had a product that just fits your needs. What would be the process for consideration?”

3. “I don’t have any need at this time.”

Suggestion: “You must have a great current solution in place. What is it and how is it working for you? What’s one thing that could make it better?”

4. “We’re just looking.”

Suggestion: “Great! What prompted your interest? Tell me something about it. Could you also tell me about your business and types of projects you are currently working on?”

5. “We are already using your competitor products.”

Suggestion: “I’d like the opportunity to earn the right to some share of your business. What are some of the things that would enhance your current situation?”

6. “Send me some information.”

Suggestion: “Glad to. Mind if I ask a couple of questions to zero in on your needs and what to send?”

7. “Your price is high.”

Suggestion: “What are you comparing us to? I want to be sure you are comparing apple to apple. Can you please also help me understand why you feel we are priced high?”

8. “We don’t have the budget.”

Suggestion: “How does your budget process work?”

Some Retailer Objections:

• Overstocked
• Your product does not move/not in demand
• Let the demand come first
• Past service bad
• Pending claims
• Terms & conditions do not suit
• No space
• Already carrying too many brands
• Credibility gap:
  • company
  • distributor
  • salesperson

All the objections you will ever receive will come from five major categories: need, relationship, authority, product/service, and price. Once you are able to identify these categories and learn specific rebuttals, you will be more confident when you hear them. Be ready to listen to what the customer is really telling you by way of objections, and respond effectively and immediately.

I would love to know about the objections you face and how you deal with them, and which one of these tricks are you going to use when you encounter your next sales objection.

In the next blog we will dive into something  even more interesting and impactful that will further change the course of how you sell. 

It’s sad that standards of sales professionals and their ethics have generally been lowered so much across industries. I have personally seen just a decade ago, companies not allowing their sales professionals to make sales calls without undergoing a structured induction and training program. With competition increasing leaps and bounds and in a race of sales against production, I observe sales people being hired and thrown in the market without even basic sales training. There is an assumption that if the sales person is a fresher, ‘he would learn by himself in the field’ and if he is experienced, ‘he would know it all’.
There’s chaos all around when these untrained sales people go out by themselves and communicate with prospects. The intent is just to go out and ‘SELL’ so that they hit their monthly/annual targets. The basic characteristics of true sales professional thus seem to be missing:

• Competence
• Communication
• Customer-First Attitude
• Reliability and Responsibility
• Appearance
• Poise

This results in prospects rejecting them as they do not like being ‘sold to’. Here are reasons why people don’t like being sold to:

1. There’s a lot of selling all around

With competition increasing each minute, the prospects have sales people trying to connect to them at the same speed. They have sales people visiting their offices, cold calls over telephone, emails, voice mails, social media invites, and the list is endless. When all of this adds up and is continuous, it becomes annoying. The prospect becomes uncomfortable and all the more confused. This plays a major role on how the prospect feels, when you try to approach him for making the sale.

2. Sales persons can be annoying

As discussed in the opening, majority of sales persons these days can be annoying. While prospecting or making a sales presentation, the sales person tends to be talking about his/her company and its products or services. It becomes all the more annoying to a prospect when the discussion becomes sales person centric and the intent of identifying customer needs and offering a solution seems to be missing.

The situation worsens when the sales person does not qualify a prospect and keeps on persisting for the sale of the wrong product to a wrong person.

3. The sales person may appear to be pushy

For a successful sales transaction to take place, both the seller and the buyer must have their needs satisfied. The need of the sales person is to close the sale and get the order whereas the buyer wants the right product at the right price that solves his problem.

When the prospect feels that the sales person is just interested in closing the sale without any intent of solving his problems, the sales person appears to be pushy and no one likes a product being shoved down his throat.

4. Salesperson does not seem trustworthy

However good a product may be, and whatever efforts might have been put in by the salesperson to push the sale, unless the prospect has been put to ease by asking good and relevant questions to uncover his needs, the prospect won’t buy. The sales person does not seem trustworthy to a prospect till the time all of the above has been done, all objections have been attended to and the product has been supported with enough proof. The sales person must build rapport and trust to make the sale happen.

5. Sales person seems to be partial

All prospects need to be treated equally, with dignity and respect. All prospects big or small are important and deserve respect.

When a prospect feels that he is not being provided the same price and treatment as they would to other customers, he may feel offended. He feels that the sales person is taking advantage of him and he is just being sold and would not buy.

Once the sales person starts communicating more as a business person than a sales person, with an approach that is more about “all about you” than “all about me”, building a foundation of trust, separating good and bad prospects by qualifying them and considering prospect’s interest also in mind when making a sale, he surely would turn the table.

Remember, people love and enjoy buying but they hate being sold to.

No matter how good a sales person you may be, there are times when sales calls just don’t go well. These poor sales calls can ruin your mood and perhaps, the rest of your day. Facing the aftermath of a poor sales call can really wreak havoc on your confidence or even your performance. It’s important to be able to recover quickly and effectively from a bad sales call so that a sales person can retain customers, learn lessons or move on to the next customer with confidence intact.

A few common challenges that tend to ruin a call are:

• A grumpy or angry prospect
• An unprepared sales person
• The sales person is having a bad day, and he or she lets it affect the call
• Stammering or stumbling over the sales presentation
• The sales person comes across too pushy in making a sale

A bad sales call can ruin your day if you don’t handle it right. But if you do, not only you would recover from it; you will also become a stronger and a better person.

Here are a few simple suggestions to help you to recover from a bad sales call:

Recover your mood and take a break

After a bad sales call, you need a short break to charge yourself with positive energy and return to a neutral state. If you keep on thinking about that bad sales call and torturing yourself, you are bound to ruin the rest of your calls for the day. Give yourself a few minutes to regain your focus and calm your nerves.

Take a break. Get your mind off the last call. Get some coffee, try listening to your favourite song, read inspirational quotes, read some jokes on Whats App, watch a funny video on You Tube or whatever you think that could help. The idea is to separate yourself from any lingering emotions from your bad sales call into the next one.    

Start fresh with your next call and avoid carrying the negativity over

Face your next call with a positive mind-set; visualize your next call with the positive outcome you expect. Don’t allow pessimism to set in. Remember that every new call means a new opportunity. The result of one bad sales call does not decide your destiny. And most important; never lose confidence in yourself or your product/service.

Learn from your experiences; ask yourself why the call turned bad

Recalling a bad experience and learning from your mistake can be a good lesson so that you’ll be able to avoid it in future calls.

Try to recall if you actually made a mistake by answering the following questions:

• Was your performance poor?
• Were you not focussed?
• Were you underprepared?
• What could you have said in a better way?
• How can you deal with the same situation next time it happens?
• How can you control bad feelings and emotions to avoid affecting the conversation?

Don’t take it personally

Next time you deal with a bad sales call; don’t let it drag you down. Do the opposite: turn it into an opportunity to become better sales professional. Remember that the show must go on. Bad things are bound to happen and professionals don’t let it affect their performance for too long. Bounce back by using these tips and get ready for your next opportunity to close a deal.

How do you get back in the game after a bad sales call? Let us know in the comments below.

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