Price Objections is a real thing, but stop making price an excuse for declining sales, instead, learn how t use it in your favor.  

Let me explain…

You ask any sales person on this planet the reason why the sale could not be closed and the majority would tell you that their product was priced high.

This is absolutely wrong and nothing could be further from the truth.

Price is never the buyer’s biggest concern. If he is convinced that the product is the right one and is confident and assured that it has advantages in excess of the cost difference, the price is almost never the issue.

If the salesperson is able to correctly sell features and benefits of the product to the buyer, so much so, that the buyer is head over heels in love with the product and now has full confidence that the product will get him the solution to his problems, he’ll buy it at almost any price. Expensive products being purchased on EMIs today is one of the best examples. Customers do not stop sales. It is salespeople who stop sales from happening as they carry this myth in their heads that their products are priced high.

When the buyer says, “Your Price is High”, what he’s really saying is, “You’ve not identified my needs, have not sold your benefits, and I see no reason why I should pay so much for the product.”

The price of a product always has to be in relation to the value of the benefit the product gives to the customer. 

You know more about your product and its price than your customer. A tough-minded sales person who is dedicated and disciplined, and who has determination, will never apologize for his price because he knows that his Price is Right.

There are four methods of encountering the price objection:

1. (+) PLUS : Keep adding benefits of your products and giving them to your customer.
2. (-) MINUS : Subtract what other products are not giving.
3. (x) MULTIPLY : All intangible benefits of satisfaction, reliability, quality, company, image, etc.
4. (/) DIVIDE : Break your price into smaller units of long term costs.

Hey, you have just discovered that your Price is Right…what are you waiting for??? Go, Sell It!